The company founded in Genoa in 1979 will complement its traditional activities with a new professional division dedicated to the business-to-business sector
Consolidating its commitment in the design and apparel sector, MSC Cruises SA announces that it has acquired S.p.A. from Vam Investments. “The operation – states a note from the shipping group – reflects MSC’s long-term commitment to investing in quality, innovation, and Italian know-how, identifying from time to time partners that are in line with its own maritime ‘dna’ and its own strategies. MSC’s global presence and international footprint will support the development and visibility of SLAM, also in foreign markets, providing a perspective of stability and long-term growth for the iconic Italian brand, founded in Genoa in 1979, strengthening its solid reputation and leadership positioning in the sectors of sailing, yachting, and technical-sportswear. Both companies, in fact, share a deep passion for the sea, as well as the values of authenticity, innovation, and excellence rooted in a common maritime culture and tradition.”
SLAM will continue to focus on and invest in its traditional activities, while also developing a new professional division, dedicated to the business-to-business sector, which includes, among other things, the creation of uniforms and apparel for the MSC group of companies. This will allow for further enhancement of the technical experience and design excellence developed by the Genoese company, while simultaneously preserving the brand’s strong identity, its focus, and its successful history in technical-sportswear. The financial advisors for the operation are Accuracy, for MSC Cruises, and Dawan Corporate Finance for Vam Investments. From a legal standpoint, the acquiring company was assisted by RP Legalitax, the selling party by DWF.
