TPC
One of the grand old names of Asian shipowning has had a rebrand, harking back to its origins.
Frederick Tsao-led IMC Pan Asia Alliance has become TPC (Tsao Pao Chee). The name is the original trade name of the Tsao family business, which dates back to the late 1800s, during the Qing dynasty. It has evolved over four generations, moving from Shanghai to Hong Kong in the 1940s, and then to Singapore around 20 years ago.
The IMC brand will remain for the group’s shipping operations.
“This is more than just turning the page. We need to go back to finding our own roots, our own culture, our own morality, and ethical traditions. Therefore, I decided to return to our roots and bring back the original trade name of the family business used by my great grandfather because that has always been our true brand, ” Tsao said while unveiling the new brand last month.
