As a related announcement states:
“This specific initiative marks the next step in the natural evolution of the Group from a company with a strong family footprint, into a multi-shareholder, extroverted organization focused on renewal, diversification, and extroversion with the aim of creating a modern, flexible, and sustainable business ecosystem.
The company aims to create a modern, recognizable corporate identity. The name Y/KNOT was chosen for its dual symbolism and modern international character. Inspired by the phrase “Why Not?” it expresses a spirit of innovation and daring, while the “KNOT” symbolizes the connection to the sea, tradition, and the continuity of the Group, as well as the connection between people, activities, and values.
Concurrently, the establishment of a share buyback program with a purchase price range between €0.60 and €8.00 constitutes tangible proof of the shareholders’ support for the company’s prospects.
It is noted that the name KIRIACOULIS will remain active, as a brand within the new structure of Y/KNOT Invest, constituting a cornerstone of the Yachting sector and a bearer of long-standing tradition and expertise.
Five pillars of strategic development
The proposed change concerns a holistic transformation, touching upon the Group’s mode of operation, collaboration, and development.
1.Group Activities
The corporate purpose better reflects the company’s commercial activities in the sectors of yachting and shipping, marina management, tourism and hospitality, aiming for a more balanced and resilient business portfolio.
2.Innovation and product development
Investment in new services and experiences that combine quality, technology, and sustainability, responding to modern customer needs and international trends, with the goal of strengthening the Group’s position in international markets.
3.Customer experience with a “Customer First – Digital First” philosophy
Priority on the customer experience through a modern fleet and service portfolio, digital tools, personalized services, and modern support that creates value in every interaction.
4anizational renewal and investment in people
Alignment of corporate structures, processes, and teams with a new operating model that enhances collaboration, transparency, and reward. Simultaneously, cultivating a culture that inspires, learns, and renews itself, which connects the experience of the company’s people with the attraction of new talents and a shared commitment to continuous progress.
5. Creating value for shareholders and society
Continuous enhancement of efficiency and transparency, guided by sustainable development and the creation of substantial value for all stakeholders.
