At Fjord Line, the journey is not just about crossing the sea – but about creating a workplace where people grow, and where the next generation is inspired to take the helm.
Imagine the sound of waves against the bow. A group of schoolchildren stand on deck with wide eyes and a sea of questions. For many of them, it is the first time they set foot on a ship. But for Fjord Line, this is precisely where the journey begins – in the meeting between curiosity and opportunities.
At Fjord Line, we believe that inspiration should be experienced, not just explained. That is why we open our doors to young people who want to feel what it’s like to be part of something bigger. Through our collaborations with primary schools and local partners, we invite students into the maritime world – a world full of responsibility, cooperation, and adventure.
The Seafarers of the Future Begin in the Classroom
When students come on board, they get to experience life in a shipping company up close. They visit the bridge, look into the engine room, and gain insight into how our crew works together as one team.
They feel the vibrations from the engine, see the captain’s view over the sea, and suddenly understand how many hands it takes to make a ship sail.
Some students even get to design their own small exhibitions in the tax-free shop or produce films about Fjord Line as part of a teaching module on social media.
Here, theory becomes reality – and reality becomes dreams.
For many of the students, it is a meeting that ignites a spark. A curiosity to learn more. And for us, it is the best investment we can make: to show the next generation that the maritime industry is alive, diverse, and full of opportunities – both on land and at sea.
Employer Branding with People at the Center
Recruitment at Fjord Line is not just about positions – but about people. We regularly participate in job and career fairs, where we meet students and trainees who are pursuing maritime educations such as marine engineer, shipmaster, or ship’s assistant.
But when we stand there, it’s not just about finding employees. It’s about sharing the passion for the sea and showing that Fjord Line is a place where you become part of a community, not just an organization.
Our approach to employer branding is built on the four values that carry our entire culture: initiative, responsibility, respect, and commitment.
These are values we both live by – and recruit by. We are not just looking for qualifications on paper, but for people who share our way of being: those who take initiative, show care for others, and have the courage to make a difference.
Well-being and Retention – Together on the Journey
At Fjord Line, we know that a strong workplace is built from within. We don’t just sail together – we grow together.
Therefore, we conduct an employee satisfaction survey (ESS) twice a year, where everyone can give their honest opinion. It is our opportunity to listen, learn, and lift each other up together.
We want all employees – whether they work at sea or on land – to feel heard, seen, and valued.
Because well-being is not created through policies and posters, but through the small actions of everyday life: a smile, a helping hand, a colleague who helps, even if it’s not in the manual. That is how we create engagement – and that is how we retain it.
A Community with Direction
Working at Fjord Line is being part of a movement that extends beyond the workday.
It is about pride, community and the special energy that arises when people pull in the same direction.
We are sailing towards the future with a clear goal: to create a workplace where people thrive, grow and take responsibility – and where every single employee feels that they are an important part of the whole.
For us, employer branding is not a campaign – it is a culture.
And the culture at Fjord Line is carried by people who dare to take responsibility, show respect, act with engagement – and who together make the journey worth taking.
Fjord Line – we sail. And we sail together. #Itisjustasexciting
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