When you strip digitalisation down to its essence, it’s not about apps or dashboards; it’s about connection. Connection between systems, between people, and between the data that flows through them. Yet in the maritime industry, those connections remain incomplete.
That’s where Maranics enters the picture. It is reimagining how human and operational data move across maritime organisations, not by building another software suite, but by enabling the ones that already exist to finally talk to each other.
“People think it looks like a digital checklist,” Mattias Larsson, Chief Product Officer at Maranics, explains. “It’s the least thing it is. What we do is collect and distribute data in a reusable format, so it can be used again and again by other systems, rather than trapped inside one.”
At its core, Maranics is a human data processing platform: a tool designed not to replace software, but to enhance it. Its mission: to unlock the latent value in the information people generate every day, from checklists to operational logs, by making that data shareable and interoperable across platforms.
Bridging Maritime’s Data Gap Through API Connectivity
Maritime digitalisation has come a long way, but as Larsson points out, it’s still haunted by a fundamental weakness: most data never gets out of the system it was created in.
“Everybody talks about AI, analytics, machine learning. And that’s great,” he says. “But the problem is, we don’t have data. Or rather, we have it, but it’s locked away. For me to even build something, I need to get the data out of the software. I need to be able to reuse and understand it. That doesn’t exist in the maritime industry.”
The key to solving that, he argues, lies in the API economy: the invisible architecture that powers much of the digital world outside shipping. APIs (application programming interfaces) allow data to flow seamlessly between systems, whether you’re booking a flight, using a weather app, or navigating with Google Maps.
“Think of Google Maps,” he explains. “It’s useful because it connects real-time data from countless sources: traffic, location, weather, and updates it every few minutes. That’s the kind of real-time interoperability maritime still lacks.”
According to Maranics, around 95% of data loses its value within minutes. Yet in shipping, critical data often sits idle in spreadsheets or proprietary systems, waiting for manual input or delayed reporting.
Maranics’ approach is to make data dynamic: captured once, formatted once, and then automatically distributed to where it’s needed next. This shift could save enormous time and unlock new insights for fleet managers, charterers, and operations teams alike.
“Digitalisation in maritime often stops at the press release,” Larsson says. “There’s a board presentation, a success story. But the actual flow of usable data is missing. We’re trying to change that.”
Humanising Digitalisation, Turning Human Data Into Actionable Intelligence
While much of maritime’s digitalisation talk revolves around hardware and sensors, Maranics focuses on people, specifically, on making human-generated data smarter and reusable.
Every day, crews and shore staff generate countless data points: maintenance records, safety reports, voyage logs.
But too often, that information remains siloed or manually re-entered into multiple systems, eroding its value.
By structuring human data in machine-readable formats, Maranics ensures that a single input, say, a safety inspection or operational report, can feed multiple digital systems automatically. This creates a more frictionless data ecosystem, reducing redundancy and allowing organisations to focus on insights rather than administration.
“It’s not about replacing people,” Larsson stresses. “It’s about amplifying them. We take the human input, which is still the most important part, and make it usable for everything else.”
The concept has profound implications for efficiency and sustainability alike. A connected data infrastructure means less duplication, faster reporting, and smarter resource use: outcomes that directly support maritime’s decarbonisation goals.
When every operational action is captured and shared instantly, companies can identify inefficiencies faster, benchmark performance across fleets, and make evidence-based decisions that reduce both costs and emissions.
In this way, digitalisation and decarbonisation become two sides of the same coin, each enabled by the free flow of data that Maranics is helping to build.
From Isolated Systems to an Integrated Future
As maritime pushes deeper into digital transformation, companies like Maranics are challenging the industry to rethink what “smart shipping” really means. It’s not about adding more tools; it’s about making existing tools work together.
The vision is simple yet transformative: an industry where every piece of human or machine data, whether from the bridge, the office, or a port terminal, contributes to a single, connected intelligence network.
“Digitalisation is not about collecting more data,” Larsson concludes. “It’s about using the data we already have, in real time, across systems, to make decisions that matter.”
For maritime, that shift may be the difference between digital noise and true digital progress, between technology as a buzzword and technology as a force for sustainable change.
