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Amazon begins same-day deliveries from select retail stores

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The world’s largest marketplace just took another step toward delivery ubiquity.

While Amazon has offered same-day delivery services for years, store-to-door deliveries from local retailers are uncharted territory for the e-commerce powerhouse.

“We are excited to see this new model come to life and look forward to adding more brands, stores and locations to the program,” said Sarah Mathew, director of Amazon delivery experience.

In eligible ZIP codes, Prime members can shop retail stores in their area on or the Amazon app. When they select the same-day delivery option at checkout, Amazon sends the order to the store, where it is fulfilled by a store associate. Then, an Amazon delivery partner picks up the order and delivers it straight from the store to the customer’s residence.

Amazon Logistic, the most valuable logistics company in the world

“We see high potential in our expanded seller partnership with Amazon, which includes delivery directly from select PacSun retail locations,” said Mimi Ruiz, vice president of e-commerce at PacSun. “This is one more way for us to offer our customers the styles they want and love, when they want them.”

While PacSun is one of the service’s early members, Amazon sees it as the tip of the iceberg. The company added that retailers Sur la Table and 100% Pure will join in the coming months, and it plans to expand into more U.S. cities this year.

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