The Boating Industry Association Ltd (BIA) has launched its new Discover Boating campaign, ‘See You Out There’, ahead of what it expects to be a busy summer season in Australia.
The BIA says the aim of its three-month campaign is to retain the high levels of interest and participation in boating, as well as to showcase the variety of boating activities on offer.
Campaign creative have been designed with a strong focus on promoting the boating lifestyle, with the call to action ‘Adventure Awaits. See You Out There’.
“There is a boat for all ages and all budgets with huge choice from small paddle and sail craft, right through to cruisers and yachts of all sizes. Alternatively, you can simply join in a boat or club program or just hire one for a day,” says BIA president, Andrew Fielding, who also highlights the health benefits that boating offers.
“The science is clear, boating is good for the body and mind; research shows that being in, on or around water helps reduce stress and promotes a sense of wellbeing. A boat provides you with your own island where you can choose when and where to go, and who goes with you. Little wonder it is so popular with families and friends.”
The campaign comprises a mix of digital and TV advertising which is supported by BIA owned channels, across social and marketing. It is designed to drive people to the BIA’s Discover Boating website which hold copious information for people new to boating, those returning and those who are already enjoy the boating lifestyle.
