The FCCA partnership agreement will promote PortMiami through a multifaceted approach
Florida-Caribbean Cruise Association partnered with PortMiami on a strategic program that will target FCCA’s channels and resources to support the port’s long-term goals.
‘We deeply appreciate our partnership with the Florida-Caribbean Cruise Association,’ PortMiami /CEO Hydi Webb said. ‘As we continue to expand our operations and partnerships, we look forward to cruise activity growth which will benefit all of our industry colleagues.’
‘PortMiami has been one of our longest-standing partners, and we are humbled by their continued confidence,’ FCCA CEO Michele Paige said. ‘Like PortMiami, we at FCCA constantly work to adapt our approach for our partners, and we are excited to chart the course for growth together.’
Promotions
The partnership agreement will promote PortMiami through a multifaceted approach, including coverage in all FCCA publications such as Travel & Cruise, its magazine produced and distributed in partnership between FCCA and Cruise Lines International Association; spotlights in a weekly e-mail newsletter sent to tens of thousands industry professionals and a campaign featuring PortMiami throughout FCCA’s social media channels.
Operations Committee access
Additionally, the agreement will use FCCA’s Operations Committee, comprised of high-level cruise executives representing the association’s 23 member lines, with PortMiami to be featured in their workbooks and opportunities to meet with the executives on PortMiami’s agenda of long-term strategic goals, including the launch of a net zero program.
