Boatyard, a customer experience platform designed for the marine industry, has appointed Joe Lingerfelt as principal product owner. Lingerfelt is a former product leader forYachtWorldand, more recently, for Fortune 500 companyExpedia.
“We are excited that Joe has brought his years of leadership experience at one of the largest tech companies in the world toBoatyard,” said Boatyard founder and president Nathan Heber. “By combining his expertise in product strategy with his in-depth knowledge of the marine industry, Joe will help us continue to drive innovation for our boat dealers, marinas and marine professionals.”
Lingerfelt (pictured left) previously worked as product manager atYachtWorldfor over 14 years.During his time at YachtWorld, now a part ofBoats Group, he led the product roadmap for brokerage and inventory management tools, and trained international gatherings of brokers and dealers on new features and benefits.
“My background in marine and product management experience makes this such an exciting opportunity,” says Lingerfelt. “We have the opportunity to really innovate and change the industry, from the way that service teams operate to the actual experience of boat ownership.”
Boatyardis a customer communication platform that offers digital payment processing, and automates and streamlines customer communications.
Lingerfelt joined Boatyard in June 2022 and has already overseen the launch of its ‘Last Contact’ feature and planned updates to its Pro App for technician and field management.
