Retailers used to stand out using the in-store shopping experience, location and price, but e-commerce has changed the game. Now, merchants are turning to the customer experience (CX) to compete in the digital marketplace.
The post-purchase experience is often where a company’s CX strategy delivers its greatest value. To maximize this value, commerce data solutions company Inmar Intelligence has formed a joint venture with Doddle, an international provider of e-commerce solutions.
Operating under the Inmar brand, the new company offers end-to-end, post-purchase solutions and analytics for brands, omnichannel retailers, pure-play e-commerce retailers and parcel carriers. By combining Inmar’s technology and nationwide network of returns processing centers with Doddle’s returns platform and experience in developing pick up/drop off (PUDO) networks, this new entity promises frictionless delivery and returns experiences for shoppers and merchants, while offering carriers new growth opportunities.
