Isis Ruiz will be focusing on Virgin Voyages’ main growth business activities
Isis Ruiz joined Virgin Voyages as chief growth officer, reporting directly to President Nirmal Saverimuttu.
Ruiz will be working closely with Saverimuttu, focusing on main growth business activities, including growth strategy and analytics, paid media, acquisition email, , and loyalty.
Joins from American Queen Voyages
Most recently Ruiz served as chief commercial officer at American Queen Voyages, reponsible for overall sales and marketing strategy including brand positioning, advertising, public relations, customer insights, guest feedback, loyalty and retention, competitive analysis and partnership marketing as well as overseeing the entire sales function.
NCLH and Carnival
Previously, she was with Norwegian Cruise Line Holdings for more than a decade, until October 2021. Besides her ultimate roleas SVP and CMO there, Ruiz had a stint asSVP international marketing and public relations and earlier held several other marketing positions.
Earlier, shespent six years at Carnival Cruise Line building trade marketing capabilities and launching programs to drive growth through third party distribution (B2B2C) channels.
