Murchison Group once again demonstrated that its innovation gene is more present than ever and announced the launch of Murchison Movilidad, a new strategic vertical with which it aims to position the company as a benchmark in the transformation of the automotive sector in Latin America, an industry in which it is a key regional logistics player through the management of Terminal Zárate, one of the largest in South America for the export and import operation of vehicles.
The project of the centennial Argentine logistics holding company contemplates investments in technological startups, strategic alliances, and the development of innovative business models focused on mobility as a service. The new business unit was born from Murchison Ventures, the group’s business and funding hub for new ventures, which made business diversification one more asset.
Murchison invested in Autonomy, a “rent-to-own” application, which allows drivers to rent vehicles with an option to purchase
In line with new consumption trends and urban habits, Murchison Movilidad proposes a future vision where flexible access progressively replaces traditional vehicle ownership. According to the McKinsey Consumer Pulse 2024 study, over 50% of young urban consumers are willing to adopt pay-per-use models in the next decade.
User experience
“We are at an inflection point in the global automotive industry, coupled with a significant change in society’s consumption behavior, where the car goes from being a tradable and aspirational good to being a vehicle for the user experience,” remarked Alejandro Van Thillo, CEO of Murchison Group.
Three verticals, one ecosystem
The new proposal operates on the basis of an ecosystem with 3 complementary verticals:
Strategic alliances
Among the first highlighted actions, the Group closed a strategic alliance with MyKeego, a leading Argentine shared mobility platform, which includes direct investment and a contribution of a vehicle fleet. It also invested in Autonomy, a startup specialized in rent-to-own solutions for ride-hailing drivers (transportation applications).
MyKeego, an Argentine startup specialized in shared mobility, is another company in which Murchison invested
“The future of mobility is not built from scratch, but by enhancing the best of the existing entrepreneurial ecosystem,” explained Daniel Alexander, who leads the Group’s corporate development and its investment arm Murchison Ventures. “Our strategy combines capital investment with physical assets, balancing long-term returns and immediate operational cash flows,” he added.
Market
The global shared mobility market today exceeds 120 million dollars and is growing rapidly. In Latin America, where fragmentation still predominates, Murchison Group sees a clear opportunity to articulate an integrated ecosystem, leveraging its know-how in infrastructure, logistics, and asset management.
With a consolidated presence in Argentina, Uruguay, and the United States, the Group plans new alliances and launches in the coming months, in line with its goal of becoming a key player in the mobility of the future.
