Omnichannel success requires visibility and coordination across sales channels, but it also requires orchestration with upstream logistics and supply ecosystems, especially as disruptions mount and more partners become involved in every aspect of making, moving and selling products. This paper, the result of a collaborative partnership between e2open and CapGemini, outlines the data, metrics, indicators, processes and operational models that can help break down barriers between ecosystems to help companies achieve exceptional order fulfillment and omnichannel experience, driving growth and profitability.
Most companies today sell through multiple channels: direct sales, indirect distribution and retail, both online and in person. Managing those channels in isolation creates tension and waste. In addition, companies often overcompensate for their lack of visibility into supply and logistics, resulting in misallocation of inventory and other inefficiencies. In a world where disruption has become the new normal, organizations can no longer afford to be disconnected and work with isolated processes, functions and channels.
This paper explains how brand owners can use connected ecosystems as a secret weapon to ensure consistent fulfillment across all channels. Orchestrating all partner ecosystems empowers companies to make cross-functional, data-anchored decisions that optimize customer and partner experience through every route to market while maximizing overall margin.
