Jon Cockcroft, chief executive, Bowls England with Vicky Billing, head of partnerships, Riviera Travel
Riviera Travel and Bowls England have penned a three-year agreement that will see Riviera become an official partner of the organisation providing year-round marketing benefits, including rights to Bowls England’s flagship National Finals held at Royal Leamington Spa’s Victoria Park in the UK.
‘We are super excited to partner up with Bowls England,’ stated Vicky Billing, head of partnerships, Riviera Travel. ‘As a business we share the same values and goals. We are a sociable brand and our customer demographics match perfectly. Having recently attended the Commonwealth Games, I was so enthused with how passionate the bowls community is and love the idea of intergenerational fun.’
She added, ‘We are very much looking forward to developing the partnership.’
Synergy between the respective audiences
Bowls England plans to push forward with its strategy to grow participation in the sport. ‘We are both motivated by creating life-affirming experiences and there is great synergy between our respective audiences,’ remarked Jon Cockcroft, chief executive, Bowls England. ‘We hope the relationship will inspire more people to enjoy spending time on the bowling green or a river cruise.’
Riviera Travel currently offers 2,288 tours in the UK, Europe and worldwide.
