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Wednesday, April 30, 2025
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Scenic taps Lisa Auguste as groups director – North America

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‘My love is groups and developing long-term relationships with travel partners,’ Lisa Auguste said
Scenic appointed seasoned veteran cruise executive Lisa Auguste as groups director – North America.

Auguste brings vast experience in groups, guest services, training, project management and operations.

/Regent then Atlas start-up

Her career at Oceania Cruises grew from manager of reservations, groups department to VP international operations for Oceania and Regent Seven Seas Cruises in eight years. She then spent 18 months getting Atlas Ocean Voyages up and running in the US. As VP operations and reservations, she was responsible for many start-up functions, including the reservations system, hiring staff, /implementing policies and procedures and launching the groups program.

Auguste also has worked for Swan Hellenic, Cunard and Commodore Cruises.

Establishing a cohesive groups department

‘With the hiring of Lisa, we are reorganizing our efforts to establish a cohesive groups department for North America,’ said John Stunson, VP finance, Scenic USA.

‘My love is groups and developing long-term relationships with travel partners,’ Auguste said. ‘I look to build upon Scenic Group brands’ existing strengths by bringing more awareness and simplicity to the group program and make it more user-friendly and profitable for travel advisors.’

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