RAD Propulsion, a leading innovator in electric marine propulsion systems, today announced the expansion of its international dealer network with new strategic partnerships in the Netherlands, India, and Japan. This move underscores RAD’s commitment to accelerating the global shift toward smart, clean, and efficient boating.
Energyboats will serve as RAD’s official dealer in the Netherlands, focusing specifically on the Benelux region. Energyboats specializes exclusively in 100% electrically powered boats and works only with manufacturers that prioritize electric motors from the outset. “In our view, only then can a fully-fledged alternative to traditional combustion engines be created,” explains Duco Snijder, owner of Energyboats. “RAD is one of the few manufacturers that truly understands this and has developed an outstanding product.”
The partnership will target boat builders and professional users across Benelux, including government services, maritime police, research agencies, and environmental and water management authorities.
Enviroshift, an eco-conscious technology provider, will play a pivotal role in introducing RAD’s cutting-edge electric propulsion systems to the Indian marine market, particularly in the fishing, tourism, defense, and emerging USV (Uncrewed Surface Vehicle) sectors. This collaboration aims to accelerate the transition from fossil fuel-based systems to sustainable electric alternatives without requiring major vessel modifications, offering customers both capital and operational cost savings.
By working closely with The Sustainability Group and leveraging the FuturePlus platform, Enviroshift and RAD will also enable clients to track and enhance their sustainability contributions. “RAD’s electric propulsion system is a breakthrough in the marine industry,” said Indiragandhi, Director of Enviroshift Solutions, “and our partnership ensures that sustainable innovation reaches the sectors that need it most.”
EV Boat Sales (EBS) in Japan joins as a key partner, bringing electric propulsion closer to mainstream adoption in the region. With a unique understanding of Japan’s stringent inspection and licensing systems, EBS is preparing the market for RAD’s intuitive and high-performance systems. Customers can expect innovations designed from the ground up for ease of use, such as RAD’s iconic RADBus for seamless connectivity, integrated drive-by-wire steering with a 180° range, and compact system design. These features address long-standing concerns around complexity, maintenance, and reliability in electric propulsion.
“It has been such a pity that customers have the desire to go green and electrify, yet in the end, are held back by fear due to limited awareness or access to an easy-to-operate and fit-out product line,” said Kuto Kiyoto, Sales President at EV Boat Sales. “We believe RAD will be the game-changer not only in Japan but also across many APAC regions.” Together, the companies are targeting opportunities such as government tenders, island transport in the Setouchi Inland Sea, and agricultural water farms, with future plans to integrate autonomous capabilities through AI partnerships.
“We’re thrilled to welcome these forward-thinking companies to our growing dealer network,” said Dan Hook, CEO of RAD Propulsion. “Each partner brings deep local expertise and a shared passion for electric energy on the water, enabling us to deliver superior propulsion solutions to customers across these vital markets.”
These new partnerships enable RAD Propulsion to provide more localized demonstrations, service, and customer support while promoting sustainable boating solutions for both recreational and commercial users. The company’s expanding network reflects increasing global demand for reliable, high-performance electric propulsion systems.
Source: Rad Propulsion
