Recently, at the 18th China Cruise Industry Development Conference, Adora Cruises announced its Greater Bay Area strategy. The company will increase cruise ship capacity deployment, achieve coordinated operations across the three ports of Guangzhou, Shenzhen, and Hong Kong, and promote the development of the Greater Bay Area in areas such as cruise talent cultivation, supply chain construction, market promotion, and cruise shipbuilding and repair.
As a crucial part of Adora Cruises’ Greater Bay Area strategy, the company will actively promote the establishment of the Greater Bay Area Cruise Integration Development Alliance. With support from relevant government departments, this alliance will bring together various stakeholders, including cruise lines, ports, suppliers, travel agencies, shipyards, universities, financial institutions, and cruise associations, to build an open, shared, and collaboratively innovative industrial ecosystem.
Adora Cruises will accelerate the transition to year-round normalized cruise operations in the Greater Bay Area, forming a new pattern for the cruise industry with coordinated operations across the three ports of Guangzhou, Shenzhen, and Hong Kong. The “Ship of Art,” Adora Mediterranean, will be based in Shenzhen from September to October 2025 and will return to Guangzhou Nansha International Cruise Home Port on December 7th. The first domestically built large cruise ship, Adora Magic City, will be deployed for the first time at its Shenzhen home port in August 2026. The second domestically built large cruise ship, Adora Huacheng, is scheduled to make its home port debut in Guangzhou after its delivery at the end of 2026. Meanwhile, Star Cruises’ “Gulangyu” has already begun year-round operations with Hong Kong as its home port. It is projected that by 2027, Adora Cruises’ capacity deployment in the Greater Bay Area will double compared to 2025.
Simultaneously, Adora Cruises is launching a series of initiatives to help build a robust cruise industry ecosystem in the Greater Bay Area. From November 7th to 12th, Adora Cruises will hold a Greater Bay Area talent recruitment fair in Guangzhou, aiming to recruit over 400 outstanding talents and planning to recruit 1,500 crew members within the next six months. On November 8th, Adora Cruises and Star Cruises jointly held a supplier conference in Guangzhou, inviting over a hundred enterprises from across the country to participate. The conference released core procurement demands covering five major areas: ship marine, hotel operations, passenger services, IT technical services, and market services.
Chen Ranfeng, CEO of Adora Cruises, stated: “Under the unified deployment of China International Cruise Co., Ltd., Adora Cruises will establish a regional operational headquarters in the Greater Bay Area at an appropriate time. We hope that through industrial coordination, resource aggregation, and ecosystem co-construction, we can help the Greater Bay Area become a significant pillar of China’s cruise industry development and contribute to the high-quality development of China’s cruise economy.”
Adora Cruises also announced on the same day that during the Guangzhou sailing season from December 2025 to March 2026, the Adora Mediterranean will launch the “Intangible Cultural Heritage at the Wave-tips” themed activity. This will involve inviting inheritors of intangible cultural heritage, such as Wing Chun, Cantonese Opera, Cantonese music, Foshan woodblock New Year pictures, and Foshan colored lanterns, to come aboard for exhibitions and performances, promoting the dissemination of Lingnan’s characteristic culture and cruise culture.
Adora Cruises and Star Cruises are cruise companies controlled by China International Cruise Co., Ltd.
