The consulting firm Americas Market Intelligence released a report that, at first glance, seemed difficult to sustain: after the adjustment, consumption started moving again before investment.
While the GDP projects an advance of 5.5% in 2025, private consumption has already strung together ten positive months, with a 13.9% year-on-year jump to July. The data, on the other hand, is surprising not for its magnitude but for its composition: the rebound is being pushed by durable goods and by mass consumption that is reorganizing faster than supply.
These are the main conclusions of the work “Los productos más vendidos en Argentina 2025-2026. Cifras de crecimiento en los sectores que están impulsando la economía del país”, that the behavior by channel is eloquent: while supermarkets barely scratch a 0.8% real improvement and shopping malls retreat in constant terms, appliance chains exhibit explosive, almost anomalous growth.
What, how much and where
The average supermarket ticket exceeds 31,000 pesos and, although the online channel barely reaches 3%, it already forces one to think about distribution with a different logic: more capillarity, more rotation and less tolerance for error.
By category, the map becomes even more heterogeneous. Supermarkets dominated by “groceries”, shopping malls sustained by clothing and food courts, and an electronics market that is rebuilding households through small appliances, cell phones and televisions. “It is a consumption that is rebuilding itself from the functional, not from the aspirational,” the report seems to suggest.
The automotive chapter summarizes the cycle change: more than 54,000 registrations in August, 65% accumulated increase, and a segment of electrified vehicles that is expanding without fanfare but persistently, with Toyota concentrating almost eight out of every ten hybrid units.
Agenda and challenges
All this redefines the logistics agenda. More durable goods imply more imports, more volume and greater pressure on ports, fiscal warehouses and land transport.The fragmentation of channels forces the deployment of mixed networks, robust for traditional retail but agile for an e-commerce that still weighs little, although it already conditions decisions.
The risk? That a good part of this boom coexists with an appreciated exchange rate and purchasing power that can reverse quickly. If the correction comes —and it will— the logistics cost, increasingly dollarized, will adjust before margins.
Report details
Meanwhile, the report details its main discoveries in a context of private consumption growing at almost 14% year-on-year.
Citing data from the Universidad de Palermo, they emphasize that the segments with the highest contribution to consumption growth were:
The AMI report highlights that in Argentina the sales channel impacts more than the product.
For example, at current prices, sales in appliance stores grew by 95%, while purchases in shopping malls and supermarkets grew by 13 and 4 percent, at constant prices, respectively.
Supermarkets and shopping malls
According to Indec, the 5 best-selling products in supermarkets were:
On the other hand, the organization explained the evolution of sales in shopping malls:
Appliances: the boom of the year
In the second quarter of the year, the year-on-year increase in appliance sales reached 61.3%, but for the year it accumulated almost 95%.
Televisions, and video and photography items make up the category with the highest contribution to sales (17.8%). But small appliances lead in units sold, with more than 1 million units in Q2 2025:
AMI also cited studies from other consulting firms, such as NielsenIQ, which produced the ranking of the products that most drove consumption in the first half of 2025:
And according to the Private Consumption Index of the University of Palermo (January-July 2025), the best-selling products by category were:
Vehicles and motorcycles
Based on what was reported by ACARA, in August 2025, 54,664 vehicles were registered, with a year-on-year increase of 31.7%, and an annual accumulated of +65.6%. The best-selling brands were:
As for motorcycles, the accumulated growth was close to 39%, with the following brands leading the ranking:
Finally, in the first half of the year, 12,335 units were registered, which represented an increase of almost 56%, with the following market distribution:
