The automation startup Freight Hero launched on Monday with the backing of logistics and technology experts seeking to address the long-standing challenges of traditional brokerage models.
Dynamo Ventures, co-founded by freight brokerage expert Ted Alling and other industry leaders, has partnered with the AI Fund of artificial intelligence leader Andrew Ng to work towards correctly balancing the human and technological interactions that power transportation providers.
“We believe the Freight Hero model is the best approach to deliver this efficiency and enable brokers to spend time with customers and deepen carrier relationships,” said Alling in the statement.
In an interview with FreightWaves, CEO André Luis Martins Filho spoke about his journey founding Freight Hero.
At the core of Martins Filho’s passion for technology is a deep fascination with the potential of AI. Coming from a strong engineering and operations background from previous entrepreneurial endeavors that optimized logistics in Brazil, he has developed a nuanced understanding of the industry’s complexities and inefficiencies.
“I have never seen a role like a broker from cradle to any other industry, a person who is expected to do sales and operations at the same time while earning commissions,” he said. “That person has to do a lot of operations behind the scenes to make sure they also earn that commission, and it’s fascinating to see how they handle those roles.”
Martins Filho sees the freight brokerage industry as ripe for innovation, with numerous manual processes and exceptions to manage that could be simplified through the strategic deployment of AI and other technologies.
Continue reading the FreightWaves article here
