A Memorandum of Understanding (MoU) has been signed between AROYA Cruises, a new Arabian cruise line owned by Cruise Saudi, and MBC STUDIOS, a renowned global production powerhouse operated by MBC GROUP.
The MOU signing between the two Arabian entities took place at this year’s Arabian Travel Market (ATM) in Dubai, where AROYA Cruises is exhibiting for the first time, and where travel trade leaders, pioneers and professionals from across the globe have gathered for four days of meetings, networking and events. ATM is the leading global event for the inbound and outbound travel industry in the Middle East.
Based on a shared vision for growth in the Middle East and beyond and a passion for showcasing all that the region has to offer, the MOU marked the intent for AROYA Cruises’ future cooperation with the film and TV production company on cinematic production projects.
MBC STUDIOS is ambitious as a global production powerhouse, born to realise the untold and unrivalled storytelling potential of the Middle East. This ambition synergises with that of AROYA Cruises, which aims to provide authentic Arabian experiences and showcase the very best of the Middle East to the world by acting as a conduit between land and sea.
Cruise Saudi’s CEO, Lars Clasen, commented, “Partnerships and collaborations are a crucial part of the success of any cruise line, and we are delighted to have signed an MOU with MBC STUDIOS. We have a shared passion for the Middle East and strive to showcase authentic Arabian life and the extensive wonders the region has to offer to the world. A good cruise line draws on aspects of storytelling to delight its passengers and showcase the destinations it visits, and like MBCSTUDIOS, we know that the Middle East has a captivating story to tell. We look forward to working with MBC STUDIOS on future projects.”
