In major news for the trade, Norwegian Cruise Line announced it will pay travel advisors commission on non-commissionable fares (NCFs).
This makes NCL the first major contemporary cruise line to compensate advisors on NCFs for reservations booked outside of the 120-day window.
‘Partners First’
‘Our “Partners First” philosophy remains top of mind, and our decision to pay commission on NCFs is further proof of our commitment to this community,’ NCL President and CEO Harry Sommer said. ‘We want our partners to thrive; we want to see their businesses grow all around the world.’
Todd Hamilton
Advisors provide ‘immense value’
‘Our travel partners are incredibly important to us and our business; it is a true partnership,’ said NCL’s Todd Hamilton, SVP sales, addingthe company sees their value in communicating the brand experience and offerings, itineraries and ‘Free at Sea’ promotion.
‘… They are providing immense value to the business. We see this value and we wanted to reward our travel advisors like never before.’
Marketing plan required
The payment for NCFs will go into effect on Jan. 1 for reservations made outside of final payment (120 days prior to sailing) on sailings departing May 1, 2023 and forward. To qualify for the NCF commission, advisors will need to submit a marketing plan through Norwegian Central by Dec. 31.
