Specially selected single-barrel bourbon will be exclusively available to Carnival guests in retail stores on 14 ships this summer
Starboard, the company reimagining retail for the world’s leading vacation brands, is partnering with Carnival Cruise Line and Diageo to introduce a limited-edition Bulleit Bourbon as part of their celebration of America’s 250th anniversary this year. The single-barrel bourbon will be available exclusively in retail stores on 14 Carnival ships this summer.
The limited-edition Bulleit Bourbon is from a barrel that was personally selected by Lisa Bauer, President and CEO of Starboard, and Christine Duffy, President of Carnival Cruise Line, in January at Starboard’s Unleash the Potential Summit, where Duffy was a special guest speaker. Diageo is the parent company of Bulleit Bourbon.
“We’re excited to collaborate with Carnival and Diageo on the launch of this limited-edition Bulleit Bourbon, which Christine and I were able to taste and select in person together earlier this year,” said Lisa Bauer, President and CEO of Starboard. “We know that personalized, immersive experiences such as premium spirits tastings hold great appeal for Carnival guests, and we’ll continue to pioneer these kinds of exclusive retail offerings that help make every voyage unforgettable.”
The limited-edition Bulleit Bourbon offers bright fruit notes layered with crisp floral elegance on the nose and features delicate spice on the palate with a refined, silky mouthfeel, finishing with a softer spice profile balanced by a smooth, rounded body.
“Carnival is always elevating the guest experience, and as America’s cruise line, we’re excited to partner with Starboard to bring this exclusive Bulleit Bourbon to shops on 14 of our ships,” said Christine Duffy, President of Carnival Cruise Line. “Bulleit’s known for its great flavor and craftsmanship, and this special single-barrel pick gives our guests another fun, memorable way to enjoy their time at sea.”
This collaboration complements Carnival’s planned A250 summer celebrations–honouring America’s 250th anniversary from sea to shining sea.
The limited-edition Bulleit Bourbon will be exclusively available for $59.99 on the following Carnival ships:
- Carnival Celebration
- Carnival Dream
- Carnival Firenze
- Carnival Freedom
- Carnival Horizon
- Carnival Jubilee
- Carnival Legend
- Carnival Magic
- Carnival Miracle
- Carnival Panorama
- Carnival Pride
- Carnival Sunrise
- Carnival Sunshine
- Carnival Venezia
