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A new survey found that faster delivery speeds factor highly into the online purchasing decisions of consumers.
Last-mile delivery provider Jitsu surveyed 692 U.S. consumers over the age of 18, 45% of whom said that they would be unlikely to purchase an item if the delivery time was too slow. Options for two-day or faster delivery also led a 10.5% increase in purchase conversion rates, as well as a nearly 9% bump in repeat customers.
“The delivery experience is fundamental to the overall customer experience and significantly impacts everything from brand loyalty and customer lifetime value to a brand’s bottom line,” Jitsu CEO Raj Ramanan said. “That’s why last-mile delivery is so crucial to a brand’s success.”
Jitsu also spoke to 250 senior personnel for U.S. brands and retailers, detailing their struggles to balance costs with delivery speed. Of those, 60% said that just under a third of their supply chain costs come from the last-mile portion of their delivery cycle. And while 18% of their deliveries were same-day, just 34% offered that as an option to consumers.
