Saudi Arabian transportation and logistics provider Bahri joined the Wave initiative, a collective action platform dedicated to achieving ocean regeneration within a human generation.
The project, launched by Princess Reema Bint Bandar Al Saud, Saudi Arabia’s Ambassador to the United States and founder of Wave, in October 2023 under the aegis of the FII Institute in partnership with the Ministry of Energy, focuses activities around several pillars, including protecting marine ecosystems, reducing pollution, and promoting the sustainable use of the oceans, aligning with Bahri’s long-term ESG strategy and its commitment to responsible maritime growth.
By joining Wave, Bahri reinforces its role as a driver of sustainable shipping and as a key enabler of Saudi Arabia’s Vision 2030 ambitions, particularly the 30×30 goal of protecting 30% of marine and land areas by 2030.
The Princess stated that “I am proud to champion the mission of the Wave initiative, which seeks to promote a more responsible and globally coordinated approach to restoring the health of our oceans, which form the foundation of ecological stability and global economic resilience, and remain an essential asset for humanity’s future. The participation of strategic partners like Bahri strengthens our collective capacity to drive high-impact scientific and practical initiatives, spur innovation, and facilitate solutions that promote a more balanced and sustainable future for generations to come.”
Eng. Ahmed Ali Alsubaey, CEO of Bahri, added that “by supporting this initiative, we reaffirm our commitment to protecting marine ecosystems and driving the Kingdom’s leadership in sustainable maritime development. This partnership represents a significant step in our journey towards strengthening ocean stewardship and collaborating with global partners to drive high-impact scientific and operational solutions. Together, we aspire to contribute to a safer, more resilient, and sustainable future for the maritime industry and for generations to come.”
As a partner of Wave, Bahri will help drive the practical implementation of ocean regeneration goals through innovation, collaboration, and responsible maritime practices, reinforcing its forward-looking approach to logistics and trade, which leverages digital transformation, cleaner operations, and sustainability-driven solutions to strengthen global supply chains.
