The consumer Goods Industry is highly competitive and supply chain complexities further add to the challenges. To make the situation better, consumer goods companies depend on effective demand planning. But how can they go about it?
The key is data — seamless acquisition and harmonization of near real-time data.
For one of the client of EdgeVerve (An Infosys Subsidiary), data acquisition was quite challenging. The client was a multi-billion-dollar global consumer goods company operating in over 60+ countries, with 20 million products sold daily in over 200 countries. Hence timely sales data was critical for planning according to demand. Moreover, the client was faced with data challenges — multiple, unorganized sources of data, varying data formats, inconsistency, and questionable data quality. This had a direct impact on:
EdgeVerve’s TradeEdge Market Connect helped the client overcome data challenges by streamlining their data acquisition, improving data quality and time to insights, thus achieving 5X growth in 5 years. Download the Case Study to learn more.
